Wednesday, August 29, 2007

trying is enough for old navy

by S

Old Navy's current television commercial aggravates me. The commercial itself is just typical of Old Navy, "hot girls", tight jeans, butt shots, and some implied sexuality, but it's paired with a song in the background, which has some questionable lyrics. The song(which is 'Blue Alert' by Madeleine Peyroux) has a jazzy mellow sound and is almost not too noticeable, but each time I saw this commercial I was asking myself,"Did I really just hear that?" I found the full lyrics to the song, but the lyrics they play throughout the commercial are as following:

"There's perfume burning in the air
Bits of beauty everywhere

She comes so close
You feel her then
She tells you No and No again

You try to slow it down
It doesn't work

You're such a flirt"


I want to know why that's acceptable on tv. Does anyone else think it's inappropriate to romanticize forced sexual activity on a commercial? Sometimes I feel like people think I'm just some "stupid feminist who makes too big of a deal about everything", but I think it's bullshit that just because it's 'Old Navy' and some pretty lady's voice no one notices a thing, but people throw fits over things like cigarettes being in the media. At least cigarettes are legal.